Implementing Points and Rewards

Modified on Fri, 7 Feb at 10:25 AM

TABLE OF CONTENTS

What is the Points and Rewards Program in Driftscape?
Examples of Use Cases for the Points and Rewards Program
Get Started: Implementing Points and Rewards

What is the Points and Rewards Program in Driftscape?

The Points & Rewards program helps you create engaging and interactive experiences for your visitors by incentivizing exploration. This tool allows you to offer points for visiting specific locations, answering trivia questions and more—points that can be redeemed for rewards you define.

With Points & Rewards, you can:

Encourage Exploration: Motivate visitors to discover local attractions, businesses, or hidden gems.
Build Loyalty: Reward repeat visits and participation with exclusive prizes or discounts.
Create Memorable Experiences: Add a gamified, interactive element to your destination to make every visit special.

Designed for BIAs, tourism districts, and similar organizations, the Points & Rewards program is easy to set up and fully customizable. Whether you're promoting a new walking tour, driving traffic to local businesses, or enhancing a festival experience, this feature makes it simple to attract and engage your audience while supporting your community.

Let your visitors collect points, unlock rewards, and enjoy everything your destination has to offer. Are points & rewards not available in your current plan? Contact sales@driftscape.com to get started with points and rewards today!

Examples of Use Cases for the Points and Rewards Program

Use Case 1: Encourage Broad Exploration

Want to incentivize your visitors to explore even more? Add collectible points to all of your locations, and motivate your visitors to see it all! Simply apply collectible points to all of your POIs in Driftscape, so that the more your visitors see, the more they earn!

Use Case 2: Enhanced Walking Tours

Looking to add even more reason for visitors to take one of your walking tours? The Points & Rewards program is a great way to engage visitors! Create offers that reward visitors with points for checking in at each stop. Add a layer of excitement by providing a reward for completing the entire tour. Visitors can redeem their points for local keepsakes or discounts at nearby shops, turning your walking tour into an interactive and rewarding experience.

Use Case 3: Local Business Promotion

Want to drive traffic to your local businesses? Use Points & Rewards to incentivize visitors to explore your district. Offer points for checking in at participating stores, and let visitors redeem those points for exclusive discounts or free items. This is a great way to encourage visitors to discover and support your local businesses while creating lasting connections with your community.

Use Case 4: Festival Gamification

Hosting a festival or community event? Make it interactive with the Points & Rewards program! Visitors can collect points by checking in at event booths, answering trivia questions, or participating in scavenger hunts. These points can then be redeemed for festival merchandise or food vouchers. Adding this gamified layer to your event makes it more engaging and memorable for attendees.

Get Started: Implementing Points and Rewards

Step 1: Configure Points & Rewards for your Organization

Access the CMS: Log in to the Driftscape CMS.

Configure Organization Properties:

Navigate to the organization’s properties by selecting the pencil icon next to the name of your organization.

Scroll down to the bottom of your Org Properties screen to configure your Points & Rewards System (P&R):

Email for Internal Notifications: Driftscape will send automated reward redemption emails to this address
Email for Visitor Communication: This email will be displayed to your visitors for inquiries when they redeem a reward
Website: This website will be displayed to your visitors for inquiries when they redeem a reward. It can be a link to your homepage, or a specific webpage for points and rewards, if you have one.
Collectible Points: If you would like to apply collectible points to all of your POIs within Driftscape (including tour stops) you can do that here. You can come back to this after you have created collectible points. Alternatively, you can assign collectible points at the individual POI level, or on sub-layers. See Step 3 Assign Collectible Points to all your POIs.

Step 2: Define Collectible Points

Navigate to the Points & Rewards Menu

From the top menu, navigate to “Org Content”

Create Collectible Points:

Click the “Add Collectible Points” button, directly above the table of available offers

Enter the following essential details about your Collectible Points:

Collectible Points Title: Short title/description of the collectible points for list views. For example “Driftscapeville BIA Points”
Number of Points: Enter the number of collectible points
Collectible only when on location?: If selected, the user must be located at the POI location to collect points

You can also control the following optional parameters:

Maximum Distance: If the points are collectible only when on location, this is the maximum distance, in meters, from the POI location, that the user will be considered “on location”. If left blank, the default is 100 meters / 330 ft. We recommend using this default setting. But, you may consider increasing this if the POI location is a large area, like a park.
Minimum Accuracy: We do not recommend that you set a minimum accuracy.
Start Date: First day that points can be collected. Leave blank to make these collectible points effective immediately.
End Date: Last day that points can be collected. Leave blank to make these collectible points always available.
Collection Frequency: Enter the number of days that must pass before a user can collect points again at the same location. Leave blank if points can only be collected once per user, per location (the default). Set to 0 to allow unlimited point collection per user.
Maximum Collections: Leave blank if there is no limit to the number of points that can be collected by all users. Enter the maximum number of times these points can be collected in total, by all users.
Password: If you wish to password-protect these points, enter the password here.
Password prompt: If you require a password to collect these points, enter a password prompt here. This could be a question only select visitors would be able to answer, or simply “What’s the password?”.

Step 3: Assigning Collectible Points to Points of Interest

Assign Collectible Points to all of your POIs

To assign collectible points to all of your POIs, navigate to the “Org Properties” page from the CMS main menu

Select the edit button beside the organization you wish to assign your collectible points to.

If you select your parent organization, collectible points will be applied to all POIs that belong to your parent organizations as well as all POIs that belong to your sub-layers
If you select one of your sub-layers collectible points will only be applied to POIs that belong to that sub-layer

Scroll down and use the “Points and Rewards System (P&R)” menu settings at the bottom of the page to assign collectible points to every POI in an organization

Then click 'update" to apply these changes.

This will apply the selected collectible points to every POI (and tour stop) in the organization. If you want to apply different collectible points to individual POIs follow the next direction instead.

Assign Collectible Points to Individual POIs

If you haven’t yet created the POI that you would like to apply collectible points to, do it now - See How To Add a Place for more information.

Once the point of interest is added to your organization, edit this point of interest by navigating to “Org Content” in the main menu.

Select the edit button beside the POI you wish to add collectible points to.

Scroll to the “Points & Rewards System (P&R)” item near the bottom of the Main Tab.

In this drop down menu, you will find all the collectible points you have created
Select the collectible points you want associated with this point of interest
If you have applied collectible points to all of your POIs, you can override and change the collectible points available at an individual POI here
Click update

Users will now be able to discover and collect these points when viewing the POI you selected. Similarly, you can override the offer for the all the POIs for a sub-layer as well.

Step 4: Create Rewards

Now that your visitors can collect points at your POIs, it’s time to add a reward.

From the main menu navigate to “Org Content”.

Use the button in the “Points & Rewards” column to navigate to the Points & Rewards Menu.

Click on the “Rewards” button to see all your current rewards, or an empty table if you have no rewards listed yet.

Click “Add Reward” directly above the table of rewards.

Enter the following essential details about your Reward:

Reward Title: Short title/description of the reward for list views.
Reward Details: Enter a detailed description of the reward to be displayed to users before they redeem the reward.
Reward Instructions: Enter detailed instructions for how to collect the reward. This will be displayed to users after they have redeemed the reward.
Points required: Number of points that the user must redeem (and have collected) to get this reward.

You can also control the following option parameters for your reward:

Address required?: If selected, the user must enter their address and phone number to redeem the reward. Use for rewards that will be mailed to the user.
Start Date: First day that the reward can be redeemed. Leave blank to make this reward effective immediately.
End Date: Last day that the reward can be redeemed. Leave blank to make this reward always available.
Collection Frequency: Enter the number of days that must pass before a user can redeem this reward again. Leave blank if reward can only be redeemed once per user. Set to 0 to allow unlimited redemptions per user.
Maximum Redemptions: Enter the maximum number of times this reward can be redeemed in total, by all users. Leave blank if there is no limit to the number of times this reward can be redeemed by all users.
Expiry: Enter the number of days that a user has to collect the reward once they have redeemed it. Leave blank if there is no expiry based on the redemption date. This option can be useful for virtual rewards like a buy-one-get-one free campaign, where the reward screen has to be displayed at the merchant location for redemption.

Once all fields are filled out, click “add” at the bottom of the page

Step 5: Manage Your Program

Driftscape Managed Point Balances

No need to track individual user point balances manually—Driftscape does it for you! All user point balances and reward redemptions are managed seamlessly, ensuring a hassle-free experience for both you and your visitors. This means you can focus on creating engaging offers and rewards without worrying about tracking individual activity.

Monitor Users Activity

Navigate to the “Points & Rewards” menu in the CMS (see step 2 for detailed instructions)

Click on the “Summary by User” button, located above the table of collectible points

Use this table to view information organized by individual use including:

The number of times a user collected points
Most recent points collection date
Total points collected by that user
Times that user redeemed a reward
Most recent reward redemption date
Total number of points redeemed for rewards
User point balance

Monitor Total Points Collected

Use the “Total Points Collected” Button located above the table in the “Points & Rewards” menu

Use this section to monitor every time any user has collected points With information including:

Title of the Collectible Points
Number of points earned
Date of collection
POI where points were collected
Distance the user was from the POI when collecting their points

Monitor Reward Redemptions

Click the “Total Rewards Redeemed” button located above the table in the “Points & Rewards” menu

Use this section to monitor which rewards are being claimed

The table provides information including:

Reward Title
Points used to claim the reward
Date of reward redemption
User Name
User Address (if required)
User Phone Number
User Email

Export Your Results

All three reports that are used to monitor your rewards program can be exported to .csv files, which can be read by Google Sheets, Microsoft Excel and Apple Sheets. This allows you to import the data into other programs for analysis.

When viewing any of the three reports above, click the “Save Results as CSV File” button, located at the top right of the table.
Your file will automatically download to your computer in your browser’s default download folder