Driftscape Pre-Launch Checklist

Follow this comprehensive checklist to ensure your mapped content is of the highest quality, engaging, and enhances the visitor experience. This guide will walk you through key steps in setting up, categorizing, and maintaining your content within the Driftscape platform.

Step 1. Content Management System (CMS) Setup

• Complete Your CMS Setup
  Ensure your organization’s CMS is fully set up and ready for content management.
• Layer Descriptions
  Add a description to each of your CMS layers to clearly define their purpose.
• Upload Icons and Markers
  Make sure all relevant icons and markers have been uploaded to represent your points of interest (POIs) effectively.

Note: To review this setup, log into the CMS, click “Org Properties,” and validate that all the necessary fields have been filled in.

Step 2. Identifying and Categorizing Points of Interest (POIs)

• List Key Points of Interest
  Identify and list all significant attractions, landmarks, and cultural sites to be included in the app. These can be mapped as “Places” or “Tours”, depending on your allowed POI count or the nature of the experience you are trying to create.
• Map Events
  Mapping events within your region can attract visitors and encourage exploration of other highlights.
• Categorize Content
  Assign relevant categories to all your mapped POIs to help users easily find what they're interested in.
• Verify Details
  Double-check all information for accuracy and ensure it’s up-to-date. For event POIs, ensure the start and end dates match the event duration.

Step 3. Content Quality and Engagement

• Write Clear and Concise Descriptions
  Every POI should have a description that uses engaging, easy-to-read language to capture its essence.
• Include High-Quality Images
  Use professional photos that effectively showcase the location or event.
• Add Multimedia Elements
  Enhance the user experience by including videos, audio guides, or 360-degree images where possible.

Step 4. User Experience and Navigation

• Tour Auto-Play Mode
  Test your tours onsite to confirm that the auto-advance distance is accurately set up for a seamless user experience.
• Location and Details
  • Add an address to the "Time and Venue" field of all POIs.
  • For "Tours," include addresses as the first line in each "Tour Stop" description box.
  • If mapping businesses as POIs instead of using the Automated Business Directory (ABD), include "Time, Venue, and Hours of Operations" details.
• Include Call-to-Actions
  Incorporate links to your website, contact numbers, and email addresses for easy user interaction.

Step 5. Add-on Feature Implementation

• Webapp Integration
  If included in your contract, ensure the web app is properly integrated into your website. Contact your Customer Success representative if you need assistance. 
• Review Your Contract
  Your contract may include add-on features like custom menus, web apps, points & rewards, etc. Ensure you have completed the necessary setup for each add-on. Contact your Customer Success representative if you need assistance.

Step 6. Start Planning Launch Promotions

• Consider launching a teaser campaign to build hype for your launch.

• On the official launch day, activate a social media campaign to create awareness about the launch and how your followers can find the app (Use your deeplinks!)

• Circulate a press release among your media contacts to create some buzz.

• Consider partnering with local influencers to promote your launch.

• Add a download deeplink to your newsletter as a static placement 

• Add a QR code for visitors to scan to download the app to your printed materials

• Don’t forget to add a download the app button, with your deep link, to your website in a prominent location!

Should you have any questions contact support@driftscape.com for help!